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LOS ANGELES Bar-advertising network i-am TV sees the beginning of the endgame in the wiring last week of Los Angeles and the upcoming deployment of SMS capability.

When former Coors executive Todd Martin and Omnicom’s Integer Group founder Ted Case started the Denver-based network with 18 local bars in 2006, the test for InBev’s Stella Artois had the execs “texting local bars for sanity checks.” Bars employing the network realized double-digit sales growth over Denver market trends.

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