In Bankers We Trust? Not Exactly

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When counting their blessings (instead of their cash), executives at big financial institutions should be thankful they needn’t rely on the public to reelect them to their jobs. Polling makes it evident that consumer opinion remains hostile to that sector and its leaders, and that big banks and other financial companies will have a tough time winning back people’s trust.

The latest round of the Allstate/National Journal Heartland Monitor Poll, conducted earlier this month, suggests that advertisers in this sector would risk rubbing consumers the wrong way by adopting a message that says, in effect, “You can rely on us.”

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