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LOS ANGELES Today’s news that Citigroup would absorb Wachovia Bank — possibly subsuming its identity — has led the client to “pause” the finalization of its deal with WPP’s Ogilvy & Mather, hired by Wachovia on Friday following a review.
Similarly, it appears that the Washington Mutual brand will be subsumed and potentially eradicated under its agreement to be acquired by JP Morgan Chase. Omnicom’s TBWA\Chiat\Day won WaMu’s $135 million account a year ago. The agency here declined comment.
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