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NEW YORK Banana Republic has tapped nine musicians to tell its “City stories” this spring. The new ad campaign will feature Grammy-nominated artists such as Sara Bareilles, Tommy Torres and Liz Phair, and Grammy-winning band OK Go!
Each performer is photographed in the store’s spring and summer 2009 apparel and accessories, with New York City as a backdrop.
The series of print, outdoor, online and direct mail advertisements were developed with Banana Republic’s advertising agency, AR. In-store window displays, debuting Feb.
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