Backstreet Boys Star in Chex Mix's Gloriously Cheesy Behind the Music Parody

With fictional boy band rival 'Snackstreet Boys'

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

While the Backstreet Boys topped the charts and stole tweens' hearts in the '90s, they also took a lesser-known boy band under their wing: the Snackstreet Boys. At least, that's according to a new video from Chex Mix that's dripping with nostalgic cheese.

In the mockumentary, a spoof of VH1's Behind the Music that General Mills developed with Mindshare Entertainment and Above Average, the Backstreet Boys discuss their relationship with and tutelage of the Snackstreet Boys, a fictional boy band whose members are dressed as pieces of Chex Mix.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in