Back-to-School Budgets Earn Passing Grade

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NEW YORK Beleaguered retailers looking for encouraging signs can take comfort in new Deloitte research showing that fewer consumers expect to reduce their spending on back-to-school items compared to last year. Still, amid continuing concerns about the economy and job security, shoppers are demanding value when they open their wallets.

Among the 1,044 American consumers surveyed July 6-9, 64 percent said they plan to spend less on back-to-school items, compared with 71 percent in 2008, when concerns about higher food, gas and home energy prices caused shoppers to rein in spending.

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