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Mindshare’s Bacardi win in the U.S. comes on the heels of a couple of other significant prizes so far this year.
Last month, the WPP Group shop successfully defended its global HSBC business, with annual media spending estimated at $400 million, and in February, the agency won the U.S. account of Lionsgate and Summit Entertainment, which collectively spend about $250 million each year. Bacardi's annual spending totals $130 million.
In the Lionsgate and Summit pitch, which came after the former acquired the latter last year, Initiative was the incumbent on Lionsgate, and Mindshare on Summit.
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