Bacardi and Oscar Winner Michel Gondry Team Up to Take Back the Night

Campaign by BBDO New York is brand's biggest to date

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America's top rum brand launched its biggest-ever integrated global ad campaign today with a new spot helmed by famed director, music video auteur and Oscar-winning screenwriter Michel Gondry.

The 30-second Bacardi ad from agency of record BBDO New York focuses on reclaiming the nightlife for its most dedicated denizens. These "Glow Gals" and "Brave Shirts"—formerly known as "Bridge and Tunnel" to New Yorkers with upturned noses—don't only come out at night. But they thrive on the night's unique charms, many of which go unnoticed during the day.

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