Baby App Company Stops Making Educational Claims in Ads

Activist childrens' group urges FTC to review Fisher-Price's baby app claims

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Baby app developer Open Solutions altered its educational claims for its baby apps five days after the Campaign for a Commercial-Free Childhood filed a complaint with the Federal Trade Commission that the claims were deceptive. 

As a result of the changes made by Open Solutions, CCFC withdrew its FTC complaint. 

Among the claims Open Solutions removed from its marketing were: "entertain and educate your baby," and "new and innovative form of baby education." 

CCFC also filed a complaint against Fisher-Price for marketing its baby apps as educational, but Fisher-Price has yet to change its marketing.

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