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NEW YORK British Airways returned to TV advertising this week for the first time in two years with a campaign from Bartle Bogle Hegarty that encourages travelers to seize opportunities around the world.
The first 30-second commercial in the nine-spot campaign began running in the U.K. on Sept. 7 and discusses the possibilities that a trip to India may bring during Lakme Fashion Week beginning soon in Mumbai.
“Right now somewhere in the world is a great business opportunity,” says the voiceover in a spot filled with colorful images of Fashion Week preparation and local activity.
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