A-B Uses the Super Bowl to Refresh Bud Light

New campaign from BBDO replaces 'Here we go'

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The long-awaited repositioning of Bud Light is nearly here—and parent company Anheuser-Busch InBev will use the most-watched program on television to roll it out.

Three new Bud Light ads will air during the Super Bowl on Feb. 2 and introduce the tagline, "The perfect beer for whatever happens," according to A-B. The commercials are among five that the brewer will unveil during the big game; the other two are for Budweiser. All told, A-B purchased three and a half minutes of time on the game.

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