Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For Anheuser-Busch, the Super Bowl has morphed into a day for new product launches.
Last year, the brewer launched Bud Light Platinum on the big game, and this year, two other brand extensions—Budweiser Black Crown and Beck's Sapphire—will be unveiled.
There's certainly no bigger stage to get attention than the highest rated program on television. Last year's game between the Giants and Patriots attracted an average of 111.3 million viewers, establishing new all-time TV viewership record for the third year in a row.
"The Super Bowl is a unique event from a consumer behavior standpoint," explained Paul Chibe, U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in