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Anheuser-Busch is showing off its green credentials with new TV spots airing during NBC’s Olympics telecast through the weekend.
The campaign, created by Waylon Ads, St. Louis, stars employees and A-B beer distributors to highlight the brewer’s efforts with energy and water conservation, recycling, alternative fuel usage and wildlife conservation. One spot features the company’s utilities process manager explaining the recycling program started by Adolphus Busch in 1899 continues to this day. Even the leftover grain from the brewing process is used as cattle feed.
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