Finding companies that have done something different is not that difficult. Finding firms that have been both innovative and successful is somewhat harder. We’re pleased to have found no less than eight such companies.
This year, in a break with our tradition, we have selected six “insurgents” alongside our Creative Agency and Media Agency of the Year. These shops have forced their way into our attention by conducting business in unique ways or by focusing on endeavors ignored by others.
Our insurgents span a range of disciplines, from PR to branded entertainment to marketing software. There are even a couple of ad agencies in there. All push at the edges of the advertising and marketing business, collectively illustrating the future.
Our Agency of the Year, Wieden + Kennedy, raised the bar this year for cross-platform campaigns and gave new meaning to the phrase “join the conversation” with its campaign for Old Spice. Others will be trying to emulate its approach for years to come.
Horizon Media, our Media Agency of the Year, is the largest such shop not owned by a holding company. Led by CEO Bill Koenigsberg, it has shown the way forward by diversifying aggressively and profitably.
This is the 25th time we’ve made these selections of the best in our field. We believe the new structure of our choices presents a collection of ventures that are reshaping the industry.
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