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AWM's 2010 Mediaweek 50

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Mediaweek 50: 20 to Watch


Angela Bromstad
NBC entertainment president
This fall, post Leno in prime time, the net returns with big, splashy, escapist fare like the Jerry Bruckheimer-produced FBI drama Chase and the J.J. Abrams-produced spy drama Undercovers. Whether viewers embrace these shows remains to be seen.

David Carey
President, Hearst Magazines
Hearst plucked him from rival Condé Nast earlier this year. After a successful run publishing print magazines, he now has to figure out how to grow Hearst’s share of clients’ digital ad budgets.

Michael Comerford
General manager, revenue, Zynga
After Google and Facebook, Zynga might be the third-hottest digital media company in 2010. Now it’s time to figure out how big brands play in FarmVille.

Sean Compton
President of programming, Tribune
Compton, recently promoted, is making waves in TV programming for WGN America, comprised of 23 TV stations and WGN-AM. So far, Compton has freshened up WGNA’s tired lineup and is readying, for next year, a morning show and Talk show for syndication.

Carolyn Everson
Global ad sales leaders, Microsoft
Everson, formerly MTV Networks’ COO and evp of U.S. Ad Sales, took on a huge challenge back in June—how to convince Madison Avenue that Microsoft is a committed content and ad company.

Jack Griffin
CEO, Time Inc.
Time Warner magazine unit tapped the rising star at Meredith to accelerate its titles’ expansion across digital platforms.

Tom Harty
President, Meredith’s consumer magazines
Credited with developing Meredith’s digital strategy and growing its print market share, Harty has big shoes to fill as he succeeds Jack Griffin at the heartland publisher.
 
Walker Jacobs
Evp, Turner Sports/Entertainment Digital
Turner’s online ad network—defiantly pro traditional context-based selling and anti third-party sellers—continues to expand its clout, buoyed by recent addition of Sports Illustrated’s digital properties.

Alex Kurtzman and Roberto Orci
Show runners of Hawaii Five-0
Kurtzman and Orci got their start on the syndicated classics Hercules: The Legendary Journeys and Xena: Warrior Princess. Soon after, they joined forces with J.J. Abrams, writing and producing on Alias, and co-creating Fox’s returning sci-fi procedural Fringe. With CBS’s remake of Hawaii Five-0, the two step out on their own, and may prove to be one of Hollywood’s most formidable producing teams.

Andy Miller
Vp, mobile advertising, Apple
Mobile advertising is finally getting exciting with the birth of Apple’s iAd. Miller's team now needs to prove that mobile ads are more than just small banners.

Sean Moran
Evp, sales, MTV Music Group
Jeff Lucas,
Evp, sales, MTV Entertainment Group
Jim Perry,
Evp, sales, Nickelodeon Kids and Family Group
Repping a roster that runs the gamut from Snooki to SpongeBob, the three sales chiefs took in a combined $1 billion in ad sales revenue in Q2. Moran is making the most of MTV’s resurgence—the flagship grew its summertime 18-34 deliveries 31 percent—while Lucas is the beneficiary of huge gains at Comedy Central and TV Land. In total day, no one touches Perry’s brand; in the upfront, he secured the kids market’s highest CPM hikes (8-9 percent). Can they repeat perform?

Peter Naylor
Svp digital media sales, NBC Universal
Naylor has stewarded NBCU’s successful Web video ad sales, while recently spearheading the launch of the company's NBCU Universal Audience Platform, which embraces data and audience selling.

John Nitti
Svp, managing dir., digital, Zenithoptimedia
Following a career at American Express, Y&R, others, Nitti was tapped to lead digital, print integration at the Publicis Group SA-owned media shop.

Christina Norman
CEO of OWN: The Oprah Winfrey Network
Norman joined the startup in February 2009, after a two-decade run at MTV. Norman is charged with creating the OWN template from scratch. The personalities Norman has lined up in advance of the Jan. 1 launch date include Rosie O’Donnell, Sarah Ferguson and Shania Twain.

Jimmy Pitaro
Vp of media, Yahoo
He has skillfully managed the growth of Yahoo’s top properties—Finance, Sports and News—while attracting more editorial talent and nurturing several video hits. Next up: making brands believe in Associated Content.

Andy Rubin
Vp of engineering at Google, head of Android
As hyped as the iPhone is, Google’s Android mobile software is growing faster as its distributed on numerous devices. Coming soon is an Android tablet that will square off with the iPad.

Bob Sauerberg
President, Condé Nast
Publisher of glitzy brands like Vogue and Vanity Fair tapped its consumer marketing guru to shift its entrenched advertising-dependent business model to a more consumer-driven one. First up: a social networking site based on the erstwhile Gourmet magazine.

Ceril Shagrin
Evp, audience measurement innovation and analytics, Univision
2011 promises to be a watershed year on the research front as Univision begins to receive and analyze the 2010 Census data. Shagrin will be instrumental in providing insight and analysis based on the numbers, which are expected to reaffirm the explosive growth of Hispanics in the U.S.

David Verklin

CEO, Canoe Ventures
Prior to joining Canoe in 2009, Verklin steered Carat North America for a decade, growing the agency’s billings to $300 million annually. In his current role, he is moving well beyond the linear ad market, working to deliver interactive and addressable advertising to cablers and consumers alike. Anticipation to see what he creates is building.

Tristan Walker
Head of business development at Foursquare
It’s 2 million users and counting for the red-hot app that has already changed user behavior (i.e., checking in to local businesses) and attracted partners such as The New York Times and Wall Street Journal—while causing Facebook to play copycat.