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AdweekMedia’s Media Outlook for 2011 shows that spending in the coming year will likely hinge on three factors: Media innovation, marketing wars in several sectors and how many cars people buy.
Media technology will advance digital advertising in the form of more sophisticated demand-side platforms and exchanges. Experimentation with new display forms will also appear and perhaps even move the needle toward a greater balance with the search ad business. In print, tablet publishing will continue to hold promise for the challenged magazine industry.
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