'Avatar' Promo Makes Some Folks Blue

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You, too, can be blue — or at least turn yourself into a Na’vi for a day. Fox Studios is giving Los Angeles audiences a shot at looking like Pandora inhabitants as it promotes the April 22 release of the DVD and Blue-ray editions of Avatar, the world’s biggest grossing movie.

For the next month, passersby at The Grove mall in L.A. can walk up to a 60-by-10-foot digital display with three screens that will capture their images, transform them into Na’vi, and e-mail them along with information about where to purchase the movie.

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