Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Avatar has made $153 million in retail sales, but Twentieth Century Fox Consumer Products believes it can continue to roll out licensed product even without firm plans for a sequel and make Avatar a long-term retail blockbuster.
The licensing arm of the News Corp. entertainment unit announced a longer-term Avatar merchandise strategy Wednesday at the Licensing Show in Las Vegas. It is in line with the Fox consumer products leadership’s new focus on franchises and long-term strategies.
During
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in