Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
NEW YORK Interpublic Group’s Initiative has hired automotive account veteran Fred Sattler as evp, managing director to manage its Hyundai/Kia media planning and buying account, which the agency won earlier this month after a review that began in October.
The Irvine, Calif.-based client spent more than $800 million on ads in 2006 (the last full year for which spending data is available), according to Nielsen Monitor-Plus. That makes the carmaker Initiative’s biggest client.
Sattler, 51, was a key member of Initiative’s pitch team as a consultant.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in