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SYDNEY – While still mired in the global recession, marketing budgets are set to grow here by 2.1% over the next calendar year and media budgets could leap by 7.1%, according to a survey of Australia’s top national advertisers by the Australian Association of National Advertisers.
The survey asked 48 national advertisers with a total marketing clout of $720 million about their current budgets and any changes in marketing mixes.
While total ad market growth here in 1993 has been stagnant at only 1.3%
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