Audi Heads to Space With a Stirring Super Bowl Ad Set to David Bowie's 'Starman'

Venables Bell spot pushes the 2017 Audi R8 V10 Plus

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Audi unleashed its 2016 Super Bowl ad on Wednesday, and it's destined to have one of the most talked-about soundtracks of any commercial on the game—"Starman," the 1972 track by David Bowie, who died last month at age 69.

The classic Ziggy Stardust song was enjoying a renaissance even before Bowie's death. It was played in full during a sequence of Ridley Scott's space film The Martian. And Bernie Sanders has been using it on the campaign trail.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in