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AT&T is breaking a new ad campaign that focuses on the rebranding of YP.com, formerly known as Yellowpages.com.
YP.com is the telecom giant’s local search site, which got a makeover in August. New ads for the site, via Butler, Shine, Stern and Partners, San Francisco, build on the brand’s new tagline: “Click Less, Live More.” Television, print, outdoor and digital ads all center on the personal experiences driving online searches. It’s the brand’s most significant campaign since 2006.
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