AT&T "Rollercoaster" | Adweek AT&T "Rollercoaster" | Adweek
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AT&T "Rollercoaster"

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Nothing says "Business + Fun" better than suits on a rollercoaster. AT&T's commercial promoting the new BlackBerry Torch turns a city into a carnival, where subways are like the Coney Island Cyclone, taxis become bumper cars and tables turn into teacup rides. Not exactly a competitive portrait of what the new Torch can do, but it does keep the message simple with an eye-catching and colorful visual solution, plus it's all set to Buddy Holly's "Everyday."  Now if everyone is having so much fun at work, why aren't more people in the ad smiling? --Eleftheria Parpis