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NEW YORK AT&T has named Coca-Cola and Euro RSCG alum Esther Lee svp, brand marketing and advertising, a newly created post.
Lee, formerly CEO of North America and president of global brands for Havas-owned Euro RSCG, will oversee all brand marketing and advertising creative and media strategy for the company, which spent $1.65 billion on measured media last year, per Nielsen. Omnicom’s BBDO, New York, is AT&T’s lead creative agency.
“We’re pleased to have one of the top leaders in brand marketing and advertising join AT&T at a time when new mobile and Internet technologies are redefining how people communicate and connect,” said Cathy Coughlin, senior evp and global marketing officer for AT&T, in a statement.
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