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Univision has signed AT&T, Bud Light, Coca-Cola, State Farm and Target as title sponsors of its upcoming American Idol-like music competition, Viva el Sueño! (Live the Dream!).
The series will feature aspiring professional artists who have not yet had their big break and give viewers the chance to vote for their favorite performers.
As sponsors, the AT&T, Bud, Coke, State Farm and Target will be integrated throughout the program. The show premieres Aug. 30th at 8 p.m.
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