AT&T "Blanket"

Very soothing to the ear and eye, “Blanket” is the latest spot in AT&T’s massive rebranding campaign to take the aesthetic high road in the category while suggesting, via BBDO, to “Rethink possible.” It also rethinks the down-and-dirty, tit-for-tat war the company was immersed in until recently with Verizon,  and most viewers will welcome the reprieve. But while dropping Luke Wilson for some high-minded visuals is a relief and does suggest a leadership position, disgruntled AT&T customers would probably rather hear about dropped calls and what the company is doing to fix them.