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Atlanta

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It’s hard to avoid construction in Atlanta, one of the nation’s fastest-growing markets. Arbitron recently moved the market, which gained 110,000 people, up in rank to No. 7 from No. 8.

The unofficial capital of the south, Atlanta is home to such Fortune 500 companies as Home Depot, Coca-Cola, Delta Airlines and UPS, as well as big media companies Turner Broadcasting System and Cox Enterprises. (Cox has a stronghold on Atlanta’s media with The Atlanta Journal Constitution, five top-10 ranked radio stations and local TV news leader WSB-TV, the ABC affiliate.)

Even though WSB has held the top TV news spot for years, that gap is closing with the recent introduction of Nielsen’s local people meter measurement. Fox Television’s owned-and-operated WAGA-TV leads in mornings and is closing in on WSB in early news, a highly competitive daypart. WGCL-TV, Meredith Broadcasting’s CBS affiliate, has the market’s only 4 p.m. early news. WXIA, Gannett’s NBC affiliate, has the market’s only 7 p.m. newscast. Late-news ratings are also tightening. WAGA recently added an 11 p.m. newscast on top of its 10 p.m. news. WGCL, trying for years to climb out of fourth place, ranked No. 2 in November among adults 25-54 in late news, behind WSB and ahead of No. 3 WAGA and No. 4 WXIA.

Urban formats dominate the radio market, which is transitioning to Arbitron’s portable people meter ratings at the end of the year. In advance of electronic measurement, Atlanta-based Cumulus Media’s WNNX-FM flipped in February from Alternative to Rock. In June, Cox flipped WALR-AM from Talk to an affiliate of Fox Sports Radio. In outdoor, Clear Channel has Hartsfield-Jackson International Airport, the world’s busiest, and taxis, while CBS Outdoor operates virtually all public-transportation advertising. Lamar Advertising has some digital boards in the market.

Vital Stats:

* TV DMA Rank: 8
* Population 2-plus: 6,061,496
* TV Households: 2,310,490
* No. TV stations (Net/Ind/Public/Local Cable): 8/4/2/1
* No. Wired Cable Homes: 1,340,340
* Radio Metro Rank: 7
* Population 12-plus: 4,267,500
* No. Radio Stations (rated): 30
* No. Newspapers (daily/weekly): 17/52

The Numbers:

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