Atkins' Weight Loss Makeover

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Atkins, the low carb diet that peaked in popularity in the early half of this decade, is updating its image with a new campaign urging consumers to think beyond the diet’s “bacon, eggs and cheese” stereotype.

The back-to-school push, via LeeReedy, Denver, which broke earlier this month, plays up the variety of meals-as opposed to individual foods-dieters can eat under the program, including ham and Swiss cheese frittata for breakfast, a luncheon special of French bistro salad with shrimp and grilled turkey cutlets with thyme for dinner.

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