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LOS ANGELES Driven to a choice of format and production company by the success of last year’s BMW Internet campaign, Atari will premiere a three-minute long live-action online film for its Driv3r game at a pre-launch event in San Francisco Jan. 13. For three months, starting Jan. 23, Atari will post a one-minute installment of the film to the Web, the client said.
The Run the Gauntlet film was written and directed by Sean Mullens for Ridley Scott Associates, Los Angeles and New York, and created directly for the New York client.
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