Astronaut Outsexys Lifeguard in Axe's First-Ever Super Bowl Ad

:30 pitches Apollo line, offers trip to space

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Not surprisingly, Axe's first-ever Super Bowl commercial features a woman in a skimpy bikini jogging rather bouncily along a beach. Also not surprisingly, she's running toward a geeky dude who plays in a romantic league several divisions below hers.

The twist? The geeky dude is an astronaut.

That's so much cooler than a mere lifeguard, even when said lifeguard just saved your life by pummeling a shark into submission with his bare hands.

The 30-second spot, created by BBH London, is due to air in the third quarter of this Sunday's Super Bowl.

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