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Fear. Worry. Doubt. A global Asics campaign from Vitro shows how running can shed more than pounds as those types of words fall away from runners bodies like beads of sweat. “Running releases more than just sweat,” concludes the ad. It’s a nice looking spot, with serene, picturesque images of runners making that mind-body connection as the negativity streams off them and trails behind. The footage is backed by the catchy riffs of electronic-indie pop Electric President’s “Ten Thousand Lines.”
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