Art & Commerce: Here's the Deal: Account Planning Is Alive and Well

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Idon’t usually write letters to the editor, but I thought it might be a good idea if a planner stood up to recent claims [Letters, Feb. 28] of our demise.
I work at an agency that can claim some authority on planning–JWT arguably invented the discipline back in the late ’60s in London–and I’ve been a planner for 12 years. I think I’m entitled to a point of view and I can tell you: Planning is alive and well.

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