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The New York office of Havas’ Arnold has won Mike’s Hard Lemonade following a review.
The Havas-owned shop bested Omnicom units Cutwater in San Francisco and Energy BBDO in Chicago in the final round of a review. (IPG’s Gotham, New York, also reached the finals but withdrew in December, per sources.)
Independent Amalgamated in New York was the incumbent.
Mike’s spends about $10 million annually in major measured media, sans online, per Nielsen.
Client president Philip O’Neil praised Arnold’s “understanding of the balance of commercial success and great strategy, combined with great creative.”
John
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