Before venturing into digital startups, Peter Grossman, Arnold's new president in New York, spent more than a decade in account management at JWT.
Grossman worked at JWT from 1997 until 2008, starting as a global account director and working his way up to director of client services. Along the way, he worked for marketers such as Cadbury Adams, Energizer and Diageo.
Most recently, Grossman was managing director of Takeout, a digitally focused consultancy, and before that, was CEO of a global digital platform called Qwips.
At Arnold, he takes the reins of a 100-person office whose top accounts include Hershey, Kao USA and Milk-Bone. Grossman fills a vacancy left by the May exit of Corey Mitchell, who held the role for just nine months. Mitchell's predecessor, Lynn Power, led the office for 5 years.
In his new job, Grossman will report to global president Pam Hamlin. He starts next week.