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NEW YORK Havas units Arnold and MPG have won creative and media duties, respectively, on Carnival Cruise Lines’ estimated $70-80 million account after a review. The other finalists were IPG units Deutsch and McCann Erickson, which pitched with sibling shop Universal McCann.
The account encompasses all marketing services duties, including traditional creative ads, interactive ads, direct marketing and media planning and buying.
The Boston offices of Arnold and MPG succeed Omnicom Group’s CooperDDB in Coral Gables, Fla.,
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