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ATLANTA–Arnold has driven away with the Championship Auto Racing Teams(Cart) account. The McLean, Va. office outperformed Wieden + Kennedy, Portland and McCann-Erickson’s Detroit office for the estimated $10-15 million business.
“Arnold gave the most compelling strategy for our existing and potential fans,” said senior vice president of marketing, Rich Henley, who handled the review.
Cart, in Troy, Mich. is one of two leading North American providers of “open-wheel” racing. It competes with the Indy Racing League, Formula 1 racing and Nascar.
Arnold’s
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