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Like his boss at Havas’ Arnold, Matt Howell is becoming a “two-hatter.” Howell, who joined the agency as global chief digital officer in 2011, will now also serve as CDO for Havas Creative, the collection of creative agencies under the holding company.
Similarly, Arnold global CEO Andrew Benett also has a Havas Creative role: chief strategy officer.
While it’s unusual in the industry, leaders having both agency and holding company roles are common within Havas. It all flows from the top.
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