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NEW YORK Arnold Bread is launching an online, radio and contest promotion for its Sandwich Thins and Bakery Light line of breads — just in time for New Year’s weight-loss resolutions.
The online component, ArnoldiHeartBread.com, goes live on Dec. 18, and includes weekly meal plan and diet tips created by Chicago-based dietician Christine Palumbo. Consumers who submit tips on how the brand can help them achieve their weight-loss goals will be entered into a contest to win “a year of wellness.”
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