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Independent Phoenix shop E.B. Lane has added the Arizona Lottery business following a review.
The contract runs for five years starting July 1. The client spent nearly $9 million in measured media in 2009 after spending $6 million on ads the year before, per Nielsen.
Riester-Robb in Phoenix had previously worked on the assignment.
The win marks a return to the business for E.B. Lane, which handled the lottery from 1995-2005.
In order to serve the multicultural market, the agency will utilize an in-house expert, Raices Unidas, and subcontract with Lopez Negrete, which will open an office in Phoenix.
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