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Increasing its expertise in digital measurement, The Advertising Research Foundation Monday (Oct. 4) named former Procter & Gamble digital exec Ted McConnell to the new position of evp, digital. McConnell recently retired from P&G after 32 years, spending the last 15 years as digital innovation director for the packaged goods maker.
At the ARF, McConnell will lead a new program to advance new measurement initiatives and validate digital marketing.
“This is nothing short of a coup for the ARF.
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