Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Recognizing the growing importance of shopper marketing, the Advertiser Research Foundation announced Monday (March 2) the launch of a Shopper Insights Council.
At an inaugural meeting of 100 attendees last month, the group discussed plans to define the emerging discipline of shopper insights research and identify best demonstrated practices. Attendees includes advertisers, ad agencies, media companies and market research firms, such as Kimberly-Clark, Campbell Soup, Kraft, PepsiCo, Macy’s, Unilever, Colgate-Palmolive, Toyota, Johnson & Johnson, Saatchi & Saatchi, Tracy Locke and Starcom Mediavest Group.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in