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Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas.
Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.
In 2007, Leo Burnett won the Buick and GMC accounts without a review after GM shifted the Buick business from McCann Erickson and GMC from what was then Lowe.
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