Arby's "Warning" | Adweek Arby's "Warning" | Adweek
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Arby's "Warning"

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Arby's receives warnings attached to frozen hamburger patties hurled through its windows. "Stop making the new Arby's Roastburger or else..." Luckily, the can-do restaurant crew won't be intimidated and vows to press on. The notes, of course, come from the competition. And there are plenty of nervous rivals throwing burgers around. The patties end up tossed into a heaping cardboard box on Arby's floor. (They better get those thawing chunks of uncooked meat into the dumpster out back, or the next warning could come from the Health Department.) This diverting, well-cast spot was crafted by Merkley + Partners. --David Gianatasio