AppNexus wants to own mobile. But maybe it's better first to ask: is mobile display advertising worth owning?
During the company’s annual summit in New York on Wednesday, AppNexus executives touted the company’s fast-growing mobile footprint and its plans to lead in this burgeoning space. In particular, officials touted the company’s recent deal to power a mobile exchange for Millennial Media, dubbed MMX.
“We want to be the leading mobile ad ecosystem in the world,” said president Michael Rubenstein.
In fact, AppNexus now handles a stunning 6 billion mobile ad impressions a day.
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