Applebee's in Review

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Applebee’s International is contacting a number of agencies nationwide about its account through a West Coast consultant, sources said.
The Overland Park, Kan.-headquartered chain puts about $35 million a year behind its Applebee’s Neighborhood Bar and Grill restaurants.
Mike Marsak of Effective Marketing Strategies, Marina Del Rey, Calif., has contacted agencies on both coasts and in the Midwest, inquiring about interest in a food-service client, sources said. The shops contacted all have food experience.
Karen Eadon joined Applebee’s within the past month as senior vice president of marketing after serving as a marketing director at Atlantic Richfield.


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