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The International House of Pancakes is cooking. Following a new brand strategy put into place six years ago, IHOP has experienced 21 consecutive quarters of same-store sales growth. Parent company DineEquity is looking for ways for the newly acquired Applebee’s to imitate IHOP’s success. DineEquity, Glendale, Calif., CEO Julia Stewart met with Brandweek New Editor Kenneth Hein to talk about how Stewart turned around the once “tired” IHOP and how she plans to do the same for Applebee’s.
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