Which Brands Got the Biggest Lift in September? | Adweek Which Brands Got the Biggest Lift in September? | Adweek
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Apple Unscathed by Map Flap

September's biggest brand improvers

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Apple's highly publicized maps blunder didn't seem to hurt its image with consumers too much. The company was one of the most-improved brands last month, as measured by YouGov’s BrandIndex, its slick new iPhone 5 rollout trumping its map app trouble. Other big improvers came from the tech space including Verizon Wireless, which announced release of its Android 4.1 "Jelly Bean;" Kindle, whose new Fire HD 2 received positive reviews; and Twitter, which continues to attract chattering celebs and pundits. The brand research service asks consumers about their perception of 1,100 brands and assigns a Buzz score ranging from 100 to -100.