Apple "Pizza Box"

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The Mac and PC return! Well, all of the Mac is back, as Justin Long is fully visible throughout this spot targeting the college crowd. The PC, on the other hand, is radically reduced. In fact, we see only John Hodgman’s head, poking out of a pizza box. He plans to lure students to the dark side of computing (and entice them into making non-Mac purchases) by posing as their favorite dorm-room dish. Hodgman, as ever, steals the show.

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