Apple Ousts Coca-Cola ss Top Brand in Historic Shift | Adweek Apple Ousts Coca-Cola ss Top Brand in Historic Shift | Adweek
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Apple Ousts Coca-Cola as Top Brand in Historic Shift

Soda slides to 3rd, per Interbrand, after 13 years on top

Apple CEO Tim Cook | Photo: Kevork Djansezian

Apple has ousted Coca-Cola as the world's most valuable brand, per Interbrand, as the soda giant dramatically fell from first to third place and Google landed in the second slot.

It marks the first time in Interbrand's 14-year-old "Best Global Brands" report that Coke has not been No. 1.

Cupertino, Calif.-based Apple's name increased in worth by nearly 30 percent in the last year to $98.3 billion, according to the Omnicom Group-owned branding firm, jumping from second place to the top slot. The technology brand was ranked eighth by Interbrand in 2011.

Google's brand is worth $93.2 billion, Interbrand says, while Coke charts at $79.2 billion.

While there was upheaval at the top, the top 10 brands in the study remain unchanged from 2012 to this year. IBM fell from third to fourth, while Samsung (eighth place) switched places with Intel (ninth).

Interbrand's 2013 top 10:

1. Apple ($98.3 billion)
2. Google ($93.2 billion)
3. Coca-Cola ($79.2 billion)
4. IBM ($78.8 billion)
5. Microsoft ($59.5 billion)
6. General Electric ($46.9 billion)
7. McDonald's ($41.9 billion)
8. Samsung ($39.6 billion)
9. Intel ($37.2 billion)
10. Toyota ($35.3 billion)

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