Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Ad of the Day – 10/26/2009
For most, hearing the phrase “trust me” instantly raises suspicions. Here, Apple effectively leverages this fact to raise doubts about Microsoft’s new operating system. In this commercial, one of several that broke last week to challenge Microsoft’s big Windows 7 push, PC repeatedly tells viewers to trust him, that this version of the OS will not have the same problems as earlier iterations. “I feel like I’ve heard this before PC,” responds Mac, as the spot shows flashbacks of PC making the same promise with the launch of Vista, XP, Windows 98, etc.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in